Located in Symphony Park, a 61-acre mixed-use urban redevelopment district in the heart of downtown Las Vegas, Keep Memory Alive Event Center is one of the premier venues in the area; it is one of the anchors of four distinct districts planned for the property, organized in a series of small urban blocks with pedestrian-friendly accessibility and featuring street-facing retail and restaurants throughout the community. The four districts include the Civic District (where The Smith Center for the Performing Arts is located); the Specialty District (where a wide range of hospitality, specialty retail, and a hotel/casino are planned); the Residential District (to provide a true urban neighborhood environment, with a mix of high-rise, town homes, live/work condominiums and mid- and low-rise residences); and, the Medical Office District (anchored by the Cleveland Clinic Lou Ruvo Center for Brain Health, along with other offices and clinic space).

Great architecture is the result of an impassioned client and a talented architect who understand that the project can be larger than both of them. Such was the case with Larry Ruvo and Frank Gehry.

A FRANK GEHRY DESIGN

For me, architecture was a necessary marketing tool . . . we wanted a statement that would show we were serious about curing a disease and would let the doctors know we were not underfunded.

Larry  Ruvo

I’m trying to make a building that people will want to visit, remember, talk about, and enjoy . . . The building is very successful because it brought attention to the foundation, it linked Larry up with the Cleveland Clinic, and it helps him get grants. That wouldn’t have happened otherwise.  

Frank Gehry

The photo galleries on the following pages provide examples of the complexity of Frank Gehry’s architectural genius, which contribute to the Center’s notoriety, and continues Gehry’s reputation as one of the world’s leading and most innovative architects of our time.